I'm still trying to put together the web piece of this, which is important and pretty urgent. I am hesitant to send out appeals that point to the website for information, and I'm hesitant to announce the campaign until we have adequate information and representation on the web. The obstacle I'm facing with getting the website in motion is that I'm not sure how much direction I need to offer; I'm also unsure about what kinds of things are easy or difficult to implement. I don't have graphic design applications, so I did my best using this simple "paint" tool through Appleworks which I'm pretty sure came with the computer. Here's what I came up with:
I'd like to see the web with the same "look" as the other campaign materials. Obviously, it should have the same messages, the same images, and the same logo (And You? image.) I'd like to adopt colors for the campaign that will trigger recognition and add to the comprehensive and consistent "look." I think the orange/gold color that Diane used for the postcard works nicely.
These samples reflect what I'd like to see on www.thecedar.org/donate (The first image is the top of the screen and the second image is the bottom of the screen, appearing when you scroll.) The right panel would remain static throughout the various pages that link to "/donate." The list of white text on the right panel are the following links:
Becoming a donor
Fundraising goals
More about Sage
Read Sage's blog
Photo gallery
Videos
Tell your Cedar story
Becoming a donor - This link will include the pieces of our "fundraising case" demonstrating why donating is important, maybe some pie charts about how we spend our money, little FAQs about donating, etc. I will also include in this link information about the "donor incentives" - more details about the choice of three "thank you gifts" donors receive if they are among the first 100 donors at $50 or more to the campaign.
Fundraising goals - The "fundraising goals" link will look the same as the image I've put together for the bottom of the /donate page (but will not simply link back to the bottom of the /donate page.) I will add to this information about the "donor incentives" (this will be repeat information from the "becoming a donor page"), some information about what The Cedar will do with the money we raise, and some longer-term goals we have for The Cedar that can be accomplished after building a strong base of support.
More about Sage will basically be text of Interview Q and As that "tell Sage's story" about the role The Cedar has played in her life. Also include some photos of Sage (I have a lot.)
Sage's blog - there is a blog function right in drupal, so I'm hoping that we can get this page to link right to Sage's blog which she can add to by logging into the website (so there is not intermediary step)
Photo Gallery - photos of Sage doing things around The Cedar with clever captions
Videos - Funny videos that will increase web traffic, get attention, and hopefully encourage people to spend more time on the website. A few videos could be interviews with Sage talking about The Cedar. Other videos can be short, funny, and only loosely related (someone making a funny face, doing somersaults in The Cedar's hall or whatever)
Tell your Cedar story - I've already create a form through Drupal's "survey module" for this. I'm hoping that this page can just link to that form. Also, I'd like to see another photo here.
The turquoise box on the left panel underneath the photo of Sage has the text from the postcard, "Meet Sage.." etc. with the quote.
